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Business

Newest services for Paysera business clients, practical advice for small and medium-sized businesses, and some statistics – everything in one place.

5 most common holiday challenges for businesses and how to tackle them

The holiday season is often described as the most wonderful time of the year—but for businesses, it’s also the busiest and most challenging. With increased demand, tighter deadlines, and elevated customer expectations, the holiday rush can easily spiral into chaos without proper planning. To help your business navigate the season smoothly, we’ve outlined the five most common holiday challenges and actionable solutions to address them.

December 2024 • 4 min

5 most common holiday challenges for businesses and how to tackle them

Introducing revenue-based financing for e-shops!

We are excited to introduce a new financing option for e-shops through our partnership with Softloans. This revenue-based financing solution offers flexible funding for businesses looking to expand into new markets, grow their product portfolio, or achieve other ambitious goals without traditional financial constraints. Here's everything you need to know to decide if it's right for your business.

November 2024 • 3 min

How Buy Now, Pay Later drives Black Friday conversions for e-shops

The 'Buy Now, Pay Later' (BNPL) payment option is becoming a big deal, especially in Western countries and among younger shoppers. So, what’s driving its popularity, and how can your online store use it for more Black Friday sales? We’ve got the answers for you.

October 2024 • 3 min

How to compete with big brands on Black Friday with a small budget

Black Friday is the perfect opportunity for businesses to sell more. But does the same logic apply to small businesses with little or no means of advertising themselves? Big companies dominate sales with aggressive discounts and massive marketing budgets. However, even big corporations have weaknesses that small businesses can use to their advantage for Black Friday campaigns and in general.

October 2024 • 3 min

How to start using Paysera POS?

Ready to try Paysera POS but don't know where to begin? We've prepared comprehensive and step-by-step instructions to get you up and running in no time. We'll also discuss the main features and share tips on how to use virtual cashier optimally to ensure your business success.

July 2024 • 5 min

What is Paysera POS and how is it beneficial for your business?

Tired of outdated, cumbersome point-of-sale systems? Paysera offers a modern, flexible, and incredibly convenient alternative that's already trusted by businesses worldwide. In this blog post, we'll explore what makes Paysera POS stand out from the crowd, diving into its unique features and the tailored plans and benefits designed to boost your business.

July 2024 • 3 min

How to tailor SEO strategies to different e-shops

Are you a niche retailer or a global e-commerce player? Your SEO strategy should align with your e-shop's unique profile. At the recent E-commerce Talks webinar, an industry expert unveiled tailored SEO tactics for various online retail models.

June 2024 • 3 min

How flexible work conditions benefit your company

Did you know that embracing flexible work conditions can be a game-changer for your business, helping you save money and boost productivity? At Paysera, we've seen firsthand how flexible work environments create happier employees and a thriving company. Let's dive into how flexibility can work wonders for your business too!

May 2024 • 4 min

Underrated and overrated SEO strategies for attracting buyers to an e-shop

Looking for ways to organically boost your e-shop to the very top of Google search? An SEO expert shared profitable and effective SEO strategies in the E-commerce Talks webinar. We invite you to gain valuable insights into what Google prioritises and learn how to apply these principles to your business.

May 2024 • 6 min

How to create a payment gateway project with Paysera?

Every online store needs a way to process payments, this goes without saying, right? We assume that this is the reason why you’re reading this blog post. Well, great news – you’re in the right place! After reading this blog post, you will be able to create a Paysera payment gateway project, get the project ID and password, share rights with other Paysera users, and more.

February 2024 • 5 min

How to access a Paysera business account as a new company head?

Are you the new head of a company that uses a Paysera business account? Welcome! We understand that you could use some guidance on how to access it, and we’d be happy to walk you through it. Let's get started!

January 2024 • 3 min

Make shopping fun: advent calendar ideas for your business

Shopping can be more than just a transaction; it can be a joyful experience for your clients. As a way to celebrate the holiday season and make the shopping experience more interactive, why not consider an advent calendar as a theme? We've taken the time to come up with some thoughtful and easy-to-implement ideas that you can use right away.

November 2023 • 5 min

How to prepare your e-shop for Black Friday in just two weeks?

Is Black Friday sneaking up on you this year? Don't stress – we've got your back! Even if you're just now realising the big day is almost here, it's not too late to make this Black Friday your best ever! Let's walk through a few quick tips to get your online shop up and running for the biggest shopping day of the year.

November 2023 • 2 min

14 best e-commerce tools for text, design, and video

Discussions about artificial intelligence and AI tools for e-commerce websites are growing louder and louder. Now is the best time to learn how to use it and surpass your competitors in the e-commerce business. There are plenty of options, so let's discuss the best AI tools for e-commerce that will optimise your processes.

July 2023 • 4 min

Must-have e-commerce tools for website analysis and optimisation

E-shop functionality has a direct impact on your sales, but it requires time and maintenance. It is not necessary to do everything manually, as there are many tools that will help you automate and simplify the processes, allowing you to redirect your time towards business development.

June 2023 • 3 min

14 best e-commerce tools for text, design, and video

Are you looking for the best tools for your e-commerce store that would help speed up your marketing process and facilitate design, text, and video editing tasks? For your convenience, we are sharing exactly that for your online store, presented by Paysera co-owner and e-commerce expert Audrius Lučiūnas.

June 2023 • 3 min

E-commerce's Key to Success: Social Media Strategy for Driving Conversions

Unlock the secret to skyrocketing your online sales with the power of social media! Say goodbye to mediocre results and hello to a boosted bottom line. Our special guest is here to share their insider knowledge on the winning social media strategy that will take your online store to the next level. Get ready to be inspired and discover the key to success in driving online sales.

February 2023 • 8 min

Paysera expands to Georgia and receives its first bank licence!

They say that a new year is a new beginning. But why wait for 2023? 2022 isn’t over yet and we are thrilled to announce a new partnership in yet another country – Georgia! Say hello to “Paysera Georgia” – the very first Paysera bank and the first digital bank in Georgia.

November 2022 • 3 min

How to start an online business in 5 steps

So you decided to start an online business, but with the overwhelming amount of information on the internet, where do you start? In this article, you’ll get practical guidance from Paysera’s co-founder, e-commerce expert, and E-commerce Talks speaker Audrius Lučiūnas.

November 2022 •10 min

How to open a cumulative account for the registration of a company?

A cumulative account is required to establish a new private company in Bulgaria. Thanks to Paysera's digital services, this step of the otherwise long company registration process can be significantly simplified and facilitated. In the article, we will take you through the procedure to see how it goes and how to save time and money by choosing Paysera.

September 2022 • 5 min

Paysera Introduces E-commerce Talks

Picture this: you are running a successful online store experiencing sustainable growth – not just because you have a successful business idea, but also because you are knowledgeable about the relevant tools and techniques. But, most importantly, you are part of a supportive community of other online entrepreneurs who share their experience and knowledge with each other. As a cherry on top of it all, you receive exclusive tips and tricks from successful entrepreneurs.

September 2022 • 3 min

SUMMER SPECIAL FOR E-SHOPS: How to boost sales in summer and be productive?

Summer is usually a quieter and much slower sales period for many online shops. As shoppers spend more time outdoors, the number of customers declines, and those who drop by often wonder – should they shop or save up for the holidays? If your e-shop is also experiencing a so-called summer sales slump, don't worry, you are not alone. Let's take a closer look at how you can boost your summer sales and use the summer months productively to grow your business.

May 2022 • 10 min

How to use 02.02.2022 and similar days to boost your sales?

People love special dates. Friday the 13th, the 11th day of the 11th month, and so on. Soon we will be marking 02.02.2022 and 22.02.2022, which does look pretty magical and can be used creatively to boost your e-commerce business.

January 2022 • 3 min

How to create an event in the Paysera Tickets self-service system?

Organising events can be a truly challenging job. The road from idea to venue decorations can be tricky and bumpy, and when it seems like you're finally all done, you might still need to sell tickets, register participants, check them in, and so on.🤯 Fortunately, you can create your own event in just a few minutes on the Paysera Tickets self-service system and start selling tickets straight away.

December 2021 • 3 min

10+ marketing tips for e-shops: How to run promotions and boost your sales without losing your shirt?

With the peak sales and busy shopping period approaching, many e-commerce retailers are looking at how to stand out from the crowd of mass discounts, attract the impulsive buyers doing their holiday shopping, and make sure they come back again. Audrius Lučiūnas, the co-founder of Paysera with 15+ years experience in e-commerce, shares his insights and tips on e-commerce marketing.

November 2021 • 5min

How to get ready for the 2021 Black Friday sales? 10 tips for e-shops

In 2021, the Black Friday sales are set to take place on November 26. Since many countries still have stricter regulations for brick-and-mortar stores, the main sales are again expected to happen online. How can e-shop owners make the most of it?

October 2021 • 6 min

7 ways to reduce the shopping cart abandonment rate in your e-shop

One of the most important indicators of successful performance for any online merchant is a low shopping cart abandonment rate. Lack of suitable payment options or inconvenient delivery methods are one of the main reasons why customers change their minds at the last minute and abandon their carts. The good news is that these are the areas that can be easily managed and improved by merchants themselves. In this blog post, we’ll explore a few practical ways to reduce the online shopping cart abandonment rate.

August 2021 • 3 min

E-commerce: How can a local IBAN save your money in Romania and Bulgaria?

More and more companies running an e-commerce business in countries like Romania, Bulgaria, or Hungary notice the benefits of having a local IBAN – also called RO IBAN, BG IBAN, or HU IBAN. It not only saves companies money when trading on these markets, but is also easy to obtain from fintech companies like Paysera.

June 2021 • 2 min

What is Open Banking, PSD2, and the payment initiation service?

Open banking is a system that allows sharing financial information necessary for the development of financial products and services. One such product based on open banking is the payment initiation service, which allows customers to pay online in a convenient and fast way– and for merchants to accept such payments without bank-imposed fees. All of this can be done via a third party payment processor, for example, Paysera.

April 2021 • 6 min

What is a payment gateway and how to choose one?

Payment gateway is a service that enables customers to pay in the online stores, and for those stores – to receive the payment. There are certain criterias that one needs to look for when choosing the most suitable payment partner for their e-shop.

February 2021 • 4 min

A good business idea is not enough. But we can offer more

Starting your own business does not necessarily mean you have to start it from scratch or have a unique business idea. Today, there is a possibility to launch a company with a shortcut that can quickly put you in the fast lane.

September 2020 • 8 min

E-shop numbers jump amid the national quarantines

After the announcement of the nationwide quarantines, many companies had to shift to the e-commerce sector. We want to believe that this creates some great opportunities that will help the companies and economies in the long run.

March 2020 • 3 min

How to build an online store from scratch?

You can feel really overwhelmed with information if you are just setting up you very first online business. How to create an e-shop? How much will it cost? We decided to step in and provide a detailed guide on how to build an online store from scratch. So, read on!

March 2020 • 9 min